Reimagining Brand Strategy in Financial Services
Highlights from the event
"Building Trusted Financial Brands Through Simplicity and Relevance" emphasises the importance of creating a clear, trustworthy identity in financial services. Simplicity in brand messaging and a consistent, visually appealing identity strengthen trust, especially in diverse global markets. Cultural relevance and agency partnerships are key to resonating with regional audiences. Brand strategy now extends beyond product features to holistic experiences that align with core company values. Effective communication is crucial, avoiding complex jargon to foster understanding across generations, particularly with Gen Z. AI’s role in brand strategy is evolving, and ethical use with human oversight ensures that tech enhances rather than risks trust.
In collaboration with Siegel+Gale as part of their global Dare to Simplify series, to hear from marketing leaders in finance
The financial services industry is experiencing a profound transformation, driven by rapid technological advancements, evolving customer expectations, intensified competition, and increased regulation. Amid these shifts, brand strategy is at the forefront of how financial firms attract, engage and retain customers. As we approach 2025, how are financial services leaders rethinking their brand strategy? What role will technologies like generative AI, immersive tech, and blockchain play in shaping brands and unlocking new opportunities for engagement? From AI-powered personalisation to sustainability-focused branding and omnichannel strategies for Gen Z, how can firms build trust while creating sustainable, impactful brands?
This evening event, organised by the Financial Times and Siegel+Gale, where senior banking and finance leaders will gather to explore how branding can be a powerful driver of long-term business value. This session will feature expert insights on brand strategy that will shape the future of the financial industry.
This event has reached full capacity and applications have now closed.
World-Class Business Leaders and Speakers
Why Attend?
Elevate Your Networking Experience
Join an exclusive networking reception at The Ned, where senior leaders in banking, finance, and technology converge to share insights and forge high-value partnerships.
Unlock Future-Proof Branding Insights
Stay ahead of the curve with cutting-edge discussions on the latest in AI-powered personalisation, sustainability, and omnichannel strategies tailored for Gen Z and beyond.
Gain Strategic Advantage from Industry Leaders
Learn how emerging technologies like generative AI and blockchain are revolutionising customer engagement, and leave equipped with powerful strategies to transform your brand and elevate your organisation's market position.
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Speaking Opportunities
Mariana Schapira
mariana.schapira@ft.com
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